With a brief to create a supplement packaging range to support their brand purpose and help their customers achieve their health and wellness goals. I set out to analyse the existing member demographics of TotalFusion, and the retail opportunities available to design for this audience. 

Consisting of three key demographic groups – a large base of health conscious consumers who have a general awareness of the importance of health, an older demographic with grown children more likely to spend on holistic wellness experiences and an elite / performance group that leans towards experimental health optimisations and focuses on recovery and enhancement. 

A circular icon is the hero to reflect the brandmark of TotalFusion and with a colour palette pulled from botancials matching the flavours available in each product range. Friendly, clean and inviting products that look at home both in a gym bag and a wellness spa.