Vici Swimwear

My time at Vici Swim involved working across the business facets of marketing, social, web and product development and creation. 

The existing brand and e-commerce presence was refreshed to broaden its appeal to a contemporary market. Through the rollout of a new visual identity to update the existing logotype across all platforms and collateral. Working with external and internal stakeholders on the strategic development of new packaging, promotional material and products including a swimwear collection to budget and deadlines. This also involved developing and leading the athlete ambassadorship program, communicating with new and existing customers via edm and social channels, and tracking sales performance through their online store.